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Case Studies
Systems already
in production
in production
See how B2B teams use SalesMagic to generate predictable pipeline and scale sales without scaling headcount.
Purpose of the collaboration
Why we're building this system
We propose implementing and running a B2B outbound system that combines commercial intelligence, email and phone activity, with clearly defined operating responsibilities between SalesMagic and your team.
Current situation
Avete consolidato l’acquisizione tramite inbound e referral e rafforzato il team commerciale con l’ingresso di Mattia. Ora volete accelerare la crescita, mantenendo volumi compatibili con la capacità di seguire e servire ogni nuovo cliente.
Collaboration objective
Integrare commercial intelligence, AI-data enrichment e outbound per generare lead qualificate e opportunità commerciali in linea con il vostro ICP. Lavoriamo come estensione del team, fornendo contatti profilati, segnali commerciali e GTM insight per rendere più efficace l’acquisizione, senza aggiungere capacità interna di prospecting.
Growth triggers
Team growth
Prospecting that doesn't scale
Offer to promote
I vostri servizi per aiutare le aziende a sviluppare il canale Pubblica Amministrazione, individuare opportunità e gestire la partecipazione alle gare.
ICP, buyers and geographies
ICP
Software house con fatturato tra €200.000 e €10 milioni e agenzie di marketing interessate a sviluppare il mercato pubblico. Altri segmenti e priorità definiti insieme al kick-off, escludendo i vostri clienti attuali.
Buyer personas
CEO, titolari e referenti decisionali per lo sviluppo commerciale, da affinare insieme in base al segmento.
Geographies
Italia.
Why this configuration?
Partiamo con la lead generation per valorizzare la capacità commerciale di Mattia e mantenere diretto il rapporto con i prospect. Gestiamo dati, infrastruttura, campagne email e follow-up telefonici mirati; ricevete le lead via email, Slack e dashboard, con linee guida e confronti periodici. Setup di circa 2 settimane e messaggi approvati insieme prima del lancio.
Opportunities
From data to opportunities
We build an outbound system tailored to your target that collects and organises data and commercial signals to decide who to contact, why and when. Once the most promising prospects are identified, we run email and phone campaigns aligned with the chosen Market Motion, turning data and interactions into opportunities your Sales team can work.
25-50+
Opportunities per month
The ranges shown are forecasts based on the conditions shared; they are neither guarantees nor maximum limits.
Recommended configuration
The solution we recommend
Lead
Investment
3000
/month
Modules:
Lead
× Additional GTM scope
Market Motion:
Volume-led / Email-led
email at scale generates and qualifies demand
Outcome:
Leads, conversations, meetings from calling and handoffs
Setup:
Standard, included in the first month
Duration:
2
months
Included modules
What the collaboration includes
No items found.
Extension add-on
Additional GTM scope
Investment
Additional scopes:
Integrazione con Pipedrive e gestione appuntamenti attivabili successivamente, con perimetro e quotazione dedicati.
What you get
The value for your team
AI Market Intelligence
Identifying the most promising prospects.
Outbound Activation
Personalised email and phone campaigns.
Lead Scoring
Classification of interactions and opportunities.
GTM Insights
Market data turned into commercial decisions.
Client Dashboard
KPIs and activity status.
Dedicated team
GTM, engineering, customer success skills and a dedicated BDR.
Roadmap
Project roadmap
PHASE 1
Kick-off & Strategy
- Define ICP, buyers, markets and objectives
- Collect materials and access
- Define Market Motion, pools and ownership
PHASE 2
Setup
- Market mapping and list building
- Outbound infrastructure, domains and warm-up
- Copy, sequences and call angles
- Dashboard and operating flows
PHASE 3
Go-live & Acceleration
- Campaign launch
- Micro-tuning and A/B tests
- Conversation management based on the configuration
- KPI reporting
PHASE 4
Revenue Operations
- Data refresh and copy iteration
- Performance monitoring
- GTM insights and feedback loop
- Continuous optimisation
Operating model
Project management
Activity
SalesMagic
Your team
Strategy, ICP and Market Motion
Owner
Input and validation
Market mapping and enrichment
Owner
-
Outbound email
Owner
-
Calling on the Activation Pool
Owner depending on motion
-
Client BDR Priority Pool
Intelligence and delivery
Activation
Inbox, follow-up and nurturing
Owner
-
Booking, reminders and no-shows
Owner
-
Inbox, follow-up and nurturing
-
Owner
Booking, reminders and no-shows
-
Owner
Discovery, proposal and closing
Out of scope
Always owner
