.png){kind=logo}
.png){kind=logo}
Case Studies
Systems already
in production
in production
See how B2B teams use SalesMagic to generate predictable pipeline and scale sales without scaling headcount.
Purpose of the collaboration
Why we're building this system
We propose implementing and running a B2B outbound system that combines commercial intelligence, email and phone activity, with clearly defined operating responsibilities between SalesMagic and your team.
Current situation
The sales team is made up of two AEs and the Founder, all focused on discovery and closing. New opportunities currently depend on referrals and on manual, non-continuous prospecting that stops every time the load of open deals increases.
Collaboration objective
Bring the enterprise pipeline to 12 qualified opportunities per month, reducing the time the Founder and AEs spend today on manual prospecting.
Growth triggers
Launch of a new market or vertical
Team growth
Insufficient pipeline
Prospecting that doesn't scale
Overloaded Founders or AEs
Offer to promote
Quality inspection platform for assembly lines
ICP, buyers and geographies
ICP
Discrete manufacturing, 200–2,000 employees
Buyer personas
Plant Manager, Head of Quality, COO
Geographies
Germany, Austria, German-speaking Switzerland
Why this configuration?
The target buyer can be reached by email but decides after a direct conversation: the Hybrid Market Motion generates signals by email and converts them by phone. Since the team doesn't have the capacity today to cover inbox and follow-ups, SalesMagic takes ownership of the conversations up to the handoff.
Opportunities
From data to opportunities
We build an outbound system tailored to your target that collects and organises data and commercial signals to decide who to contact, why and when. Once the most promising prospects are identified, we run email and phone campaigns aligned with the chosen Market Motion, turning data and interactions into opportunities your Sales team can work.
12-25
Opportunities per month
The ranges shown are forecasts based on the conditions shared; they are neither guarantees nor maximum limits.
Recommended configuration
The solution we recommend
Core + BDR Standard
Investment
€6,000
/month
Modules:
Outbound Sales Engine · BDR Management Standard
2
× Additional GTM scope
Market Motion:
Hybrid
email generates signals and the phone converts
Outcome:
Conversations managed up to the meeting and handoff
Setup:
Standard, included in the first month
Custom, +€1,000 one-off
Duration:
3 months
Included modules
What the collaboration includes
Core service
Outbound Sales Engine
Investment
€3,000/month
Objective:
Build and run a continuous outbound system that generates leads, conversations, meetings and qualified handoffs for the Sales team.
Included activities:
- ICP, buyers and commercial priorities
- Prospecting strategy and GTM process
- Market mapping and prospect research
- List building and AI data enrichment
- Commercial signals and priority criteria
- Outbound infrastructure, domains, warm-up and deliverability
- Cold email and phone follow-ups when needed
- Copy, sequences, call angles and A/B tests
- Lead scoring and qualification
- Dashboard and KPI reporting
- GTM insights and monthly iterations
Output:
- Prospects mapped and activated
- Conversations opened with intent
- Hot and warm leads generated
- Meetings generated
- Qualified handoffs
- Reports on performance, replies, objections and market learnings
Operating boundary:
Appointments generated directly through SalesMagic calling are included in the core.
Management add-on
BDR Management Standard
Investment
+€1,000/month
Objective:
SalesMagic manages the conversations generated by the outbound system up to the handoff to your sales team.
Included activities:
- Inbox management and cold email replies
- Conversation qualification
- Follow-up and nurturing
- Booking, reminders, confirmations and rescheduling
- No-show recovery
- Reactivation of previous leads or meetings
- Working lists or prospects provided by the client
- Phone activity on the agreed pools
- Pipeline updates and handoff
- Operational reporting
Output:
Operating boundary:
Up to 100 unique prospects per month taken on and managed 1:1. Calls on the client's lists use the capacity included in the tier.
Out of scope:
- In-depth sales discovery
- Proposal preparation
- Negotiation and closing
Extension add-on
Additional GTM scope
2
Investment
+€2,000/month
Additional scopes:
French market, dedicated buyers and sequences.
What you get
The value for your team
AI Market Intelligence
Identifying the most promising prospects.
Outbound Activation
Personalised email and phone campaigns.
Lead Scoring
Classification of interactions and opportunities.
GTM Insights
Market data turned into commercial decisions.
Client Dashboard
KPIs and activity status.
Dedicated team
GTM, engineering, customer success skills and a dedicated BDR.
Roadmap
Project roadmap
PHASE 1
Kick-off & Strategy
- Define ICP, buyers, markets and objectives
- Collect materials and access
- Define Market Motion, pools and ownership
PHASE 2
Setup
- Market mapping and list building
- Outbound infrastructure, domains and warm-up
- Copy, sequences and call angles
- Dashboard and operating flows
PHASE 3
Go-live & Acceleration
- Campaign launch
- Micro-tuning and A/B tests
- Conversation management based on the configuration
- KPI reporting
PHASE 4
Revenue Operations
- Data refresh and copy iteration
- Performance monitoring
- GTM insights and feedback loop
- Continuous optimisation
Operating model
Project management
Activity
SalesMagic
Your team
Strategy, ICP and Market Motion
Owner
Input and validation
Market mapping and enrichment
Owner
-
Outbound email
Owner
-
Calling on the Activation Pool
Owner depending on motion
-
Client BDR Priority Pool
Intelligence and delivery
Activation
Inbox, follow-up and nurturing
Owner
-
Booking, reminders and no-shows
Owner
-
Inbox, follow-up and nurturing
-
Owner
Booking, reminders and no-shows
-
Owner
Discovery, proposal and closing
Out of scope
Always owner
