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Case Studies
Systems already
in production
in production
See how B2B teams use SalesMagic to generate predictable pipeline and scale sales without scaling headcount.
Purpose of the collaboration
Why we're building this system
We propose implementing and running a B2B outbound system that combines commercial intelligence, email and phone activity, with clearly defined operating responsibilities between SalesMagic and your team.
Current situation
Avete una struttura commerciale diretta e una rete di agenti in Italia, con una presenza ancora limitata in Europa. Volete sviluppare la distribuzione estera attraverso partner locali, valorizzando i vostri brand di proprietà e in licenza senza costruire una rete commerciale diretta in ogni Paese.
Collaboration objective
Integrare commercial intelligence, AI-data enrichment e outbound per generare lead qualificate e opportunità commerciali in linea con il vostro ICP. Lavoriamo come estensione del team, fornendo contatti profilati, segnali commerciali e GTM insight per rendere più efficace l’acquisizione, senza aggiungere capacità interna di prospecting.
Growth triggers
Launch of a new market or vertical
Offer to promote
Le nuove collezioni dei vostri brand moda di proprietà e in licenza, con proposte di distribuzione differenziate per linea e territorio.
ICP, buyers and geographies
ICP
Distributori con portafoglio brand, posizionamento e copertura territoriale coerenti con le vostre collezioni. Definiamo insieme i criteri di selezione, partendo anche da esempi di clienti ideali, e verifichiamo compatibilità commerciale e territoriale prima del contatto.
Buyer personas
Titolari e referenti responsabili della selezione di nuovi brand e degli accordi distributivi. Ruoli specifici da definire al kick-off in base alla struttura dei partner target.
Geographies
Italia e mercati esteri prioritari da selezionare insieme. Campagne segmentate per brand e Paese, rispettando i vincoli territoriali delle licenze; per i brand di proprietà valutiamo un perimetro internazionale più ampio.
Why this configuration?
Il piano Lead Generation concentra il nostro lavoro su mappatura, ricerca dei referenti, enrichment e campagne email con follow-up telefonici mirati. Ricevete contatti interessati con profilo, storico delle interazioni e livello di interesse, da assegnare ai vostri referenti di linea. Setup di circa 2 settimane, con target e messaggi validati insieme; ottimizzazione sui primi riscontri e dashboard condivisa.
Opportunities
From data to opportunities
We build an outbound system tailored to your target that collects and organises data and commercial signals to decide who to contact, why and when. Once the most promising prospects are identified, we run email and phone campaigns aligned with the chosen Market Motion, turning data and interactions into opportunities your Sales team can work.
12-25
Opportunities per month
The ranges shown are forecasts based on the conditions shared; they are neither guarantees nor maximum limits.
Recommended configuration
The solution we recommend
Lead
Investment
3000
/month
Modules:
Lead
× Additional GTM scope
Market Motion:
Hybrid
email generates signals and the phone converts
Outcome:
Leads, conversations, meetings from calling and handoffs
Setup:
Standard, included in the first month
Duration:
2
months
What you get
The value for your team
AI Market Intelligence
Identifying the most promising prospects.
Outbound Activation
Personalised email and phone campaigns.
Lead Scoring
Classification of interactions and opportunities.
GTM Insights
Market data turned into commercial decisions.
Client Dashboard
KPIs and activity status.
Dedicated team
GTM, engineering, customer success skills and a dedicated BDR.
Roadmap
Project roadmap
PHASE 1
Kick-off & Strategy
- Define ICP, buyers, markets and objectives
- Collect materials and access
- Define Market Motion, pools and ownership
PHASE 2
Setup
- Market mapping and list building
- Outbound infrastructure, domains and warm-up
- Copy, sequences and call angles
- Dashboard and operating flows
PHASE 3
Go-live & Acceleration
- Campaign launch
- Micro-tuning and A/B tests
- Conversation management based on the configuration
- KPI reporting
PHASE 4
Revenue Operations
- Data refresh and copy iteration
- Performance monitoring
- GTM insights and feedback loop
- Continuous optimisation
Operating model
Project management
Activity
SalesMagic
Your team
Strategy, ICP and Market Motion
Owner
Input and validation
Market mapping and enrichment
Owner
-
Outbound email
Owner
-
Calling on the Activation Pool
Owner depending on motion
-
Client BDR Priority Pool
Intelligence and delivery
Activation
Inbox, follow-up and nurturing
Owner
-
Booking, reminders and no-shows
Owner
-
Inbox, follow-up and nurturing
-
Owner
Booking, reminders and no-shows
-
Owner
Discovery, proposal and closing
Out of scope
Always owner
